A Trusted Partnership between N & DS and Boden enables a Modern, Scalable eCommerce Platform on Shopify
Happiness in Every Click: Boden’s Digital Evolution
At a glance
CLIENT
STRATEGIC PARTNER
- Shopify
SERVICES
- Engineering
- Data & Analytics
INDUSTRY
- Retail
As a retailer committed to designing clothes that put a smile on your face, Boden wanted to curate that same exciting experience for every customer when they shop online. Our partnership began in 2019 and has since grown — with N & DS becoming an integral technology partner, deeply involved in Boden’s strategic digital transformation. Together, we embarked on a journey to modernize Boden’s eCommerce platform using the power of Shopify. The result? A shopping experience that delights customers and provides the scale, reliability and performance the leading retailer requires.
STYLE MEETS INNOVATION
Bringing Boden’s eCommerce Vision to Life
Founded in 1991, Boden is renowned for its vibrant, classic fashion collections. From starting as a catalogue business to growing into a leading online retailer, the company focuses on women’s and children’s apparel, boasting a significant presence across the UK, US and Europe. With the surge in online demand post COVID, Boden knew it needed to modernize its existing website to enable a better customer experience and respond to the market at speed.
N & DS began collaborating with Boden in late 2019 when the retailer needed help in supporting its content management system. When Boden knew it was time to upgrade its custom-built website, the company turned to N & DS as its system integration partner to provide architectural expertise, solution development, design, testing and release management.
Together, N & DS worked with Boden on a modernization effort — from initial discovery to final implementation — including:
After a detailed RFx process, Shopify was chosen as Boden’s new eCommerce platform due to its out-of-the-box functionality and integration capabilities. The hope for the new platform was to reduce total cost of ownership (TCO) for Boden’s direct sales channel, improve conversion rates and therefore customer experience, accelerate time-to-market for changes in the front-end user interface, and enhance productivity and business performance.
UNDERSTANDING KEY REQUIREMENTS
Boden needed a modern eCommerce solution to enable its unique business capabilities, such as payment capture for order and dispatch, multi-warehouse fulfilment with flexible sourcing rules and backorder due date delay management. Additionally, the company had tightly coupled legacy components, which created complexity in data flows and data migration as well as service end-point creation.
Boden needed to go-live with a Big Bang release across all its stores and markets simultaneously, instead of incrementally by region, due to the complexity of its fulfilment process. This meant that synchronization and prioritization were key in delivering each build component, as well as embracing agile ways of working and tight collaboration across N & DS, Boden and other third parties.
A NEW ERA FOR BODEN BEGINS
The transition to the new eCommerce platform culminated in a seamless release in January 2025, highlighting the power of trusted collaboration. All legacy websites, along with their underlying back-end services, were effectively decommissioned and the successful rollout of the new Shopify stores across multiple markets — including the UK, US, Germany, Australia and Austria — was achieved with a Big Bang release. With the new modern solution, Boden is even better positioned to put smiles on every customer’s face…no matter where they shop.
HEAR FROM OUR CUSTOMER
“This was an incredibly large and complex project with multiple streams of work that needed to deliver in parallel with many dependencies. Our N & DS team was exceptional —their diligence and attention to detail ensured we could deliver something very complex. We couldn’t have done it without them.”
Alexander Ives
Senior Director of
Technology, Boden
TECH STACK
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